To enter the Gemopolis compound – a gigantic free zone,pandora jewelry sale big as a city – where are concentrated close to 130 jewelry companies just a short distance from Bangkok airport – it is necessary to show white paw. Where thousands of workers work gold, silver, stones and precious metals, everything is secured to the extreme, which is reminiscent of the vault of
Moreover, the 7,982 workers of the Danish brand Pandora jewelry – installed since 1989 in Thailand – work systematically under the eye of cameras. Each time they leave their workshop, two security guards – from two different companies – pass them from head to toe to the metal detector. To prevent a few grams of precious metal from falling into a pocket by mistake? No, “to prove their absolute innocence,” explains the leadership in a politically correct aphorism pandora rings sale .
Founded by the Dane Per Enevoldsen and his wife Winnie in 1982, Pandora ignores the crisis and continues to sell to the world its small silver bracelets to which customers add new pendants, according to birthdays, parties, births, trips …
On Tuesday, November 11, the group listed on the Copenhagen Stock Exchange since 2010 has released new quarterly results in very strong growth. Revenues jumped 29% in the first nine months of the year compared to the same period in 2013. In the third quarter, sales increased by 26.2% to € 382.3 million . Net income rose by 41% over nine months and by 18.46% to 97.4 million euros in the last quarter.
CEO Allan Leighton, who will move his chair in March 2015 to Anders Colding Friis, has revised upwards its forecast for 2014 by betting on a turnover of 1.55 billion euros (against 1.2 billion in 2013 ) And gross operating income (eBITDA) equivalent to 35% of sales. This meteoric growth is possible only by producing entirely in Thailand with a highly skilled labor at low prices pandora beads sale.
The plant is soon too small – volumes have increased by more than 15% over the past year – and the group will start construction of another production site in 2015, 700 kilometers north of Bangkok. Pandora has earned a strong reputation in the United States, Great Britain and Australia and Germany, its four major markets.
To continue its expansion, the group does not change its strategy iota. The idea of the founder was to propose to the women to create their own bracelet, to find their own style by choosing, among more than 700 different charms – pearls in silver, gold, Murano glass, or even an Eiffel Tower , A small heart (the most sold in the world), a floppy of small animals, letters of the alphabet … Everything is done so that customers collect pendants as the children of a playground accumulate Panini cards charms for pandora bracelet.
That’s why Pandora now releases seven new collections per year, including the best-selling ones at Christmas, Valentine’s Day and Mother’s Day; And also targets a very young clientele since the group signs its first jewelry in partnership with Disney.
Pendants and bracelets account for more than three-quarters of sales. The rest is ensured by the rings – in full expansion – and the necklaces. These jewels that do not really compete – except for more modest brands, such as Thomas Sabo in Germany or Links of London in Britain – sell like hotcakes in 80 countries and 9,841 outlets . The small silver bracelet costs about 50 euros and the price of the pendants varies – from 29 euros to more than 250 euros for those in gold.
All of the production is handcrafted in five of the eight buildings that make up the enormous factory near Bangkok. As demand grows, over the last twelve months, Thomas Nyborg, Pandora Thailand’s general manager and vice president of the plant, has recruited 3,000 new workers. Average age, 26 years. At the moment a hundred offers of jobs is to be filled pandora rings jewelry sale .
In this 24-hour factory, 79 million pieces of jewelery were produced in 2013
All employees are in uniform. The vast majority – the one devoted to the production of jewelry – wears a burgundy red cotton shirt. Pregnant women are light blue. Safety personnel in green, employees who work in human resources in white. At the reception, the young women are dressed in black. There are twenty-one different uniforms, “a little like the army,” concedes Mr. Nyborg. The production team managers are recognizable by their gray sleeves.